The Focus

Matt Sinclair - Sum Yung Guys

November 1, 2022
When a business owner sticks out their neck and decides ‘ I am going to start a new business’, they throw themselves into a world of uncertainty and the roller coaster ride of highs and lows that come with owning a business begins.
When a business owner sticks out their neck and decides ‘ I am going to start a new business’, they throw themselves into a world of uncertainty and the roller coaster ride of highs and lows that come with owning a business begins.

Perhaps the biggest uncertainty for start-up businesses is achieving and sustaining growth. Founders often find themselves asking:
1. What is our first year sales target?
2. How many clients do we expect to win?
3. How do we scale?
4. How many customers will walk through the door?
5. How do we retain these customers?
The list of questions go on, however when Noosa based Asian Fusion Restaurant Sum Yung Guys first opened their doors 6 years ago, fortunately for them achieving growth was less of an issue.  

Dealing with unprecedented growth and demand during the first year of operations did however present founders Matt Sinclair, Jeremiah Jones and Michael Rickard (The guys) with their own set of challenges and uncertainties.  
Matt Sinclair, runner up of Channel 10’s series 8 2016  MasterChef competition highlighted that:
"Achieving four times our budgeted first year of revenue was a fantastic achievement, however from a commercial perspective, it left us (Sum Yung Guys) questioning whether we had the right planning and structures in place to best manage and deal with this success into the future. This is where a family member thankfully introduced us to Wilson CA.
"Achieving four times our budgeted first year of revenue was a fantastic achievement, however from a commercial perspective, it left us (Sum Yung Guys) questioning whether we had the right planning and structures in place to best manage and deal with this success into the future. "

The Team at Wilson CA have been key to ensuring the Sum Yung Guys business continues the trajectory that was set in our first year of operations. Even through tough times such as COVID lockdowns and restrictions, Wilson CA have been with us every step of the way’."
The Team at Wilson CA have been key to ensuring the Sum Yung Guys business continues the trajectory that was set in our first year of operations. Even through tough times such as COVID lockdowns and restrictions, Wilson CA have been with us every step of the way’."
Whether in start-up phase or otherwise, understanding and managing growth is key to the success of any business. If you find yourself in the wilderness when it comes to managing your businesses’ growth, then reach out to the team at Wilson CA to steer you in the right direction.

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